Proof

The numbers, and the people who'll back them up.

Testimonials below are from clients, colleagues, and team members. I didn't write them, I didn't edit them, and I didn't pick the easy ones. If you want context on any of them, ask.

+38% Gross Margin · +47% Revenue per FTE · +15pt Net Revenue Retention (85% → 100%+)

Accounts

102% NRR in Q1, once it was actually measured.

Problem

Leadership had always estimated client retention around 85%, but nobody was actually tracking it. No system, no number, just a gut feeling passed down.

What was installed

A client scorecard system, tied to a real account management function, tracking net revenue retention as a standing KPI instead of an assumption.

Result

102% NRR in Q1 once it was actually measured. 100.1% for the half. A 15-point swing between what leadership believed and what was actually happening.

Execution

+38% gross margin, without sacrificing delivery quality.

Problem

A paid media department was scaling without standards. Delivery was inconsistent, and margin was quietly eroding underneath decent revenue numbers.

What was installed

A new project management function across all clients, plus a rebuilt delivery infrastructure: auditing, reporting, delegation, SOPs.

Result

+38% gross margin, without sacrificing client satisfaction or delivery quality.

"Goatee Digital took over our paid acquisition campaigns and immediately slashed the cost per lead by over 70%. They helped us identify better conversion paths for our paid traffic, drove consistently higher numbers of leads each month, and helped us identify new avenues to expand into for greater awareness. I always felt like he was focused on what was best for our business, not just on the metrics."

"J.P. managed our search and other digital marketing campaigns, and helped set up our Google Analytics instance. He is truly a unicorn in the marketing agency world in that he made an effort to understand our business and apply that knowledge to campaigns, has a deep understanding of paid search and digital campaigns, made meaningful recommendations, was responsive, and generally a joy to work with."

Caitie S. Sr. Director of Demand Generation

"I had the opportunity to work with Goatee Digital on many different projects. J.P. has an advanced knowledge base when it comes to SEO, PPC, and analytics. He works very well with clients on understanding specific needs, and providing solutions. I highly recommend Goatee Digital on all fronts."

Stephen R. Owner / Founder

"JP is a versatile and agile digital marketer who successfully tackles a diverse set of challenges ranging from tracking, analytics, strategy, and campaigns. He has a strong work ethic that he combines with out-of-box thinking. I'd welcome the opportunity to collaborate with him."

Shawn H. Product Owner

"JP was instrumental in developing and launching our new website, setting up go-to-market strategy and analytics including attribution, touchpoints, and funnel architecture. What set him apart from other digital marketing specialists was his commitment to explaining the why behind the decisions, and his willingness to invest in educating the team so that they could have true ownership going forward. JP was a pleasure to work with and I would welcome the opportunity to work with him again."

Sharon G. Chief Revenue & Marketing Officer

"JP is constantly looking for new ways to drive business and problem solve. Every opportunity to work with him on a project is an opportunity to expand your knowledge of marketing and lead generation. He has the power to create new campaigns and bring new ideas to the table — and when it comes to SEO and SEM, JP is the man."

Isabel D. VP of Digital & Ecommerce