About Me
He doesn't just execute - he builds the structure around execution so it scales.
— Kyle H., Director of Paid MediaHe developed me more than anyone else in my career - pushing me not just to be a better marketer, but to think like a business owner.
— Lisa F., Senior Director of SystemsI always felt like J.P. was focused on what was best for our business, not just on the metrics.
— Kim F., Chief Marketing OfficerMy first job out of school was writing product copy for a wholesale consumer goods company.
They needed someone to write copy for the website too, so that became mine. The website needed SEO, so I learned it. SEO led to PPC. PPC led to analytics. Within a year I was running all of it, self-taught from scratch.
From there I went agency-side. The scope kept growing: Director of Digital Marketing, then Director of Operations, then President with full P&L accountability before an acquisition.
I moved to a new agency as Director of Digital Advertising and stepped into the VP of Client Services role within two years. Cross-functional leadership across paid media, SEO, web development, and account management, with primary accountability for gross margin. Revenue grew, gross margin grew faster, and revenue per employee grew the most.
Two things have run through every role I've held: building the systems that make teams scalable, and developing the people who run them.
I was designing delivery infrastructure as a director. Building people ops programs and coaching frameworks as a president. Walking team leads through their first hard management conversations as a VP. Each move extended the same capability.
AI is going to compress the execution layer of digital marketing significantly. The value isn't leaving; it's moving toward people who can design the programs, own the client relationships, and build the teams. That's where fifteen years of work has been pointing.
What I Do
Campaign architecture, channel mix, bid strategy, and media planning across Google, Meta, LinkedIn, Microsoft, programmatic, and shopping. I've run accounts from $12K/day to complex multi-location programs, and I know where the leverage points actually are.
Delivery infrastructure, planning cadences, process architecture, and operational frameworks. The systems a marketing program runs on determine whether it scales or collapses under its own weight. I've built them from scratch at multiple agencies.
Developing practitioners into managers and managers into leaders. I've coached direct reports through their first performance conversations, their first team leads, their first P&L accountability. Multiple people on my team have been promoted to Director-level roles during our time working together.
How a client engagement is structured determines whether it succeeds. Scope definition, planning cadences, reporting architecture, escalation paths, and the client relationship itself. I've led client programs across 13+ industries with primary accountability for delivery quality and margin.
Marketing connected to business outcomes, not CPL in isolation, but CPL as it connects to conversion rate, lead quality, and what sales actually closes. I carry gross margin as a primary accountability and have built the reporting infrastructure to catch where profitability erodes before it shows up at the end of the quarter.
Experience
Director of Digital Advertising → VP, Client Services
Joined as Director of Digital Advertising, overseeing paid media delivery across the full client portfolio. Stepped into VP of Client Services within two years: cross-functional leadership across paid media, SEO, web development, and account management, primary accountability for gross margin.
Director → Operations Director → President
Started as Director of Digital Marketing. Moved into Director of Operations: delivery systems, profitability, utilization, hiring. Promoted to President: full P&L accountability, people operations, company-wide leadership before an acquisition.
Digital Marketing Specialist
Client-side work across B2B, funded startups, and service businesses. Managed paid search, paid social, display, and analytics across dozens of accounts. Developed the channel depth I still draw on today.
In-House Digital Marketing
Two roles, one company at a time. Owned all digital marketing: content, SEO, paid search, social, email. No team, no playbook. Built the foundation on the job.
Tools & Platforms