I'm the strategic resource you bring in when your marketing needs to get on track — and stay there. Whether that means auditing what's broken, building the system around it, or working alongside your team to execute, I meet you where the work actually is.
Most engagements start with a clear problem and end with a program that runs without me. That's the goal.
Fractional Marketing Leadership
VP-level advisory, embedded into your organization at whatever cadence makes sense. I work across strategy, team structure, planning cadences, and cross-functional alignment. For companies that need senior marketing leadership without a full-time hire, or that have a team in place but lack the strategic layer above it.
Cross-functional alignment between marketing, sales, and leadership
Ongoing strategic advisory
Paid Media Strategy and Advisory
Audit, channel architecture, team direction, and media mix. I review what's running, identify where the structure is working against performance, and give you a clear roadmap for what to fix and why. Consulting posture: I direct the program, I don't run the campaigns.
Full account audit across active platforms
Channel architecture recommendation
Bid strategy and budget allocation review
Copy and creative direction
90-day performance roadmap
Revenue Operations
Funnel design, lead lifecycle mapping, attribution, and pipeline alignment between marketing and sales. Most marketing teams track leads. Few track what happens to them after the form submit. That gap is where budget gets misspent and growth stalls.
Lead lifecycle audit (source to close)
Funnel stage definition and conversion benchmarks
Attribution model design
Marketing-to-sales handoff process
Reporting infrastructure that surfaces actionable signals
Analytics and Measurement
Tracking architecture, conversion instrumentation, attribution modeling, and reporting infrastructure. The measurement layer most teams bolt on after the fact, which is why it doesn't tell them what they need to know.
Tracking and tagging audit (GA4, ad platform pixels, event structure)
Conversion goal architecture
Attribution model review
Dashboard and reporting build (Looker Studio)
Data integrity QA
How We Work
Engagement Options
Retainer
Ongoing advisory at a fixed monthly scope. Best for organizations that need consistent senior input over time. Typically 6 to 12 month initial commitment, structured around planning cycles and regular working sessions.
Project
Scoped engagement with a defined deliverable and timeline. Audits, roadmaps, funnel designs, measurement builds. Starts with a scoping call; scope and pricing agreed before work begins.
Workshop
A single session or focused sprint on a specific problem. Good for teams that are mostly aligned but stuck on one decision, or for leadership that wants a structured outside perspective on a specific challenge. Half-day or full-day format.
Most marketing problems aren't hard to diagnose. They're just hard to fix without someone who's seen them before.
If you're not sure which engagement model fits, tell me what you're working on and we can figure it out together.
