Systems. Strategy. 15 years of proof.

I've run paid media at scale and built the operations layer that makes marketing functions work. If you're evaluating me for a senior role or a consulting engagement, the work below is the actual proof.

+37.7% Gross Margin Growth  ·  +481% Organic Revenue Growth  ·  2,400+ Monthly PPC Leads  ·  13 Client Industries

Projects & Case Studies

Agency Operations

Build operations that scale revenue $50K → $400K+

Joined an agency at the ground floor and built the structure that made growth possible: client services, delivery systems, team org, and P&L. The revenue followed the infrastructure.

Digital Marketing Agency

Paid Search

CPL down 24% while enrollment volume grew +46 year-over-year

Rebuilt the account architecture across 9 campuses and drove efficiency and volume at the same time. Most clients say they want both. Most agencies deliver one.

Vocational Education

Multi-Channel

Lead-to-hire rate improved from 5.5% to 8.3%; best month in firm history

Tracked performance past CPL, all the way through to hires. That's the number that actually matters to a law firm.

Family Law Firm

Agency Leadership

Drive efficient delivery and client engagements resulting in +38% gross margin

Organized and mobilized paid media department as Director, then implemented new Account Management function from scratch. Rebuilt delivery infrastructure for consistent delivery and client satisfaction while protecting profit.

Digital Marketing Agency

The person behind the work.

I started my career in-house, which means I know what it feels like to be on the other side of an agency relationship. After three years, I moved into agency work and haven't looked back — 14 years of progressive leadership in digital marketing and strategy, from hands-on practitioner to running a full client services operation.

That path gives me something most consultants don't have: I've built the campaigns, managed the teams, and owned the P&L. I know where things break and why.

More about my background →
J.P. VanderLinden